Uru automatically generates robust data blueprints of inputted videos: their objects and themes, their brand safety level —even the best moments and spaces inside them for brands to occupy. Tap this data through our various APIs, activating it any way you like. Or let our pre-built apps help you. No matter the use case, Uru provides the building blocks for better brand experiences on video.



Ensure that brands are paired with brand-safe, brand-aligned videos.


Get data about a video’s contents: its objects, themes, and IAB category.