Uru is a smart system for pairing brands with visual content like photos and videos. We use artificial intelligence, including deep learning, to create comprehensive data about the content you send us: its objects and themes, its brand safety level —even the moments and 3D surfaces inside it that brands can occupy. Tap this data through our APIs, activating it any way you like. Or let our pre-built apps and plug-ins help you. No matter what your stack or use case is, Uru gives you the building blocks to craft better brand experiences.

Publishers & Creators

Maximize revenue from videos and photos —without compromising user experience. Uru instantly understands your content on a deep level, producing structured data that you can use to spawn relevant and seamless-feeling ad and e-commerce experiences. 


Leverage user, influencer, or publisher-created content in powerful, brand-safe ways. Our AI helps you and your media buyers position your brand inside and around on-message videos or photos at high scale. Map us onto existing workflows or try out new (and disruptive) ones.

Video Platforms

Empower your users with a new set of tools for monetizing their creations. Provide your advertisers with a safer experience and with fresh, untapped inventory. Captivate your viewers with ads that harmonize with content, rather than ignore it.