What are the Philippine laws on advertising?
– It shall be unlawful for any person to disseminate or to cause the dissemination of any false, deceptive or misleading advertisement by Philippine mail or in commerce by print, radio, television, outdoor advertisement or other medium for the purpose of including or which is likely to induce directly or indirectly the …
Who regulates advertisements in the Philippines?
9711 or the Food and Drug Administration Act of 2009 (“FDA Act”), the manufacture, importation, sale, offering for sale, promotion, advertising and sponsorship of any health product in the Philippines is regulated by the FDA, an office under the Department of Health (“DOH”).
What are the Code of Ethics in advertising?
What is Code of Ethics for Advertisement? Code of Ethics define the legal as well as ethical rules and norms of creating and broadcasting an ad. It restrains an advertiser to promote any product/service through unreliable, false, and immoral information.
What are the roles of Advertising Board of the Philippines in advertising industry?
The Advertising Board of the Philippines or Adboard is a governing body composed of representatives of national organizations involved in advertising practice who have banded together to promote the development of the advertising industry through self-regulation, in harmony with industry goals.
What is Republic Act 7394 all about?
RA 7394 aims to protect consumers against hazards to health and safety, protect consumers against deceptive, unfair and unconscionable sales acts and practices, provide information and education to facilitate sound choice and the proper exercise of rights by the consumers, provide adequate rights and means of redress.
What are the 8 basic rights of consumers in the Philippines?
As consumers, we have eight (8) basic rights and five (8) responsibilities. These are the rights to basic needs; safety; information; choice; redress; representation; redress; consumer education, and a healthy environment.
How are regulation and self-regulation in the advertising industry be made?
Self-regulation of the advertising industry has been achieved by establishing a set of rules and principles of best practice to which the industry voluntarily agrees to be bound. These rules are expressed in a number of Codes and Initiatives.
What moral principles should advertisement follow?
Recently, the Vetican issued an article which says ads should follow three moral principles – Truthfulness, Social Responsibility and Upholding Human Dignity. Generally, big companies never lie as they have to prove their points to various ad regulating bodies.
What is the first advertisement in the Philippines?
The first TV Ad broadcast in the Philippines was on ABS-CBN in 1960, advertising Tide detergent powder.
What is the current state of advertising in the Philippines?
The Philippine ad spending had an annual growth rate of 9.7% and a total market volume of US$662 million in 2020. By 2025, around 50% of the total online ad spending will be generated through mobile.