Who is Brian Balfour?
Who is Brian Balfour?
Brian is currently the Founder/CEO of Reforge which provides master classes for experienced growth professionals. He was previously VP Growth @ HubSpot and co-founder of two venture backed startups, Viximo and Boundless Learning.
What is a growth loops?
A growth loop describes a product engagement pattern that engenders the discovery of the product by new users. A growth loop proclaims a causal relationship between some interconnected system of product features and the growth of the product, within the specific scope of user-product interaction.
What is an acquisition loop?
An acquisition loop is a system where new users’ actions bring in more new users. Either because they are somehow encouraged to do so, or the revenue a new user has generated can be directly reinvested into new acquisition campaigns. A business can have several types of acquisition loops.
What is a growth funnel?
A marketing funnel (we will call them Growth Funnels) is basically the set of stages that a potential customer goes through when making a purchase. These stages start with awareness and end with conversion, including either the purchase of your product/solution; or post-purchase activities.
What is growth Brian Balfour?
Growth teams pursue growth as a holistic system and goal. They deploy a fast, data driven process to figure out what works and what doesn’t. They use a cross functional team with product, engineering, marketing, and data skill sets to execute that process. Some marketing or product teams DO operate in this manner.
Is reforge free?
An annual Reforge Membership costs $1,995 US.
Why retention is the silent killer?
Retention is stealthy and can be misleading in the short-term because it takes time, often years, to see its impact on your company’s growth. To truly understand how it drives the health of your product, you need to take a longer term view – at least one year, preferably multiple years.
What does a growth hacker do?
A growth hacker is someone who uses creative, low-cost strategies to help businesses acquire and retain customers. Growth hackers focus solely on strategies related to growing the business. They hypothesize, prioritize and test innovative growth strategies. They analyze and test to see what’s working.
What is Aarrr model?
AARRR Pirate Metrics framework is an acronym for a set of five user-behavior metrics that product-led growth businesses should be tracking: acquisition, activation, retention, referral, and revenue.
What is a pirate funnel?
What is a Pirate Funnel? The Pirate Funnel is a framework to cut a company in pieces and shows you where to focus your attention. The funnel is developed by Dave McClure and called the Pirate Funnel because the first letters spell out AAARRR for Awareness, Acquisition, Activation, Retention, Referral, Revenue.
Who started reforge?
Brian Balfour
Brian Balfour has 4 current jobs including Venture Partner at Long Journey Ventures , Founder & CEO at Reforge , and Founder at PopSignal . Additionally, Brian Balfour has had 5 past jobs including VP Growth, Sales Product Division at HubSpot .
How expensive is reforge?
+ How much does is cost to join Reforge, and what do I get with my membership? An annual Reforge Membership costs $1,995 US.