What is a good response rate for direct mail?

What is a good response rate for direct mail?

Normal Rates of Return on Direct Mail Campaigns 5 to 2% return rate is about average for a direct mail marketing campaign. That means that you can expect around 1 or 2 purchases or responses per 100 mailers with a standard campaign.

What is the average ROI on direct mail?

1/2 to 2 percent
The average rate of return on direct mail campaigns is generally 1/2 to 2 percent, according to JWM Business Services; in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.

Does direct mail work for nonprofits?

While many nonprofit efforts are transitioning to digital means, direct mail remains a valuable resource for nonprofits. Direct mail is a method proven to have a significantly higher return on investment than trending digital methods—with response rates that are often 10x higher than those of digital marketing.

Is direct mail Effective?

Direct mail can be more effective. While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns.

How do I increase my direct mail response rate?

9 Ideas To Increase Direct Mail Response Rates

  1. Make your core value proposition obvious.
  2. Sell the sizzle, not the steak.
  3. Provide an offer they can’t refuse.
  4. Create strong headlines and compelling copy.
  5. Choose images that evoke emotion.
  6. Include samples.
  7. Use an oversized envelope.

What is the best day of the week to send direct mail?

Monday– Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum.

How do you calculate direct mail response rate?

The response rate reflects the percentage of people who respond to a mailing. To determine your response rate, you simply count up the number of responses the mailing generates, then divide by the quantity mailed. For example: 100 responses divided by 5,000 pieces mailed = 2% response rate.

What is the purpose of direct mail fundraising?

Direct mail fundraising is a form of direct marketing widely used by nonprofit organizations in North America, Europe, and parts of Asia-Pacific to acquire new donors or members and retain the level of their contributions or dues as part of a fundraising program.

What does direct marketing include?

What Is Direct Marketing? Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used.

Is direct mail still effective in 2021?

Yes, Direct Mail Marketing Still Works in 2021 Here at Jet Mail, our customers have achieved response rates as high as 30% on mailings of just 2,500 hyper-targeted pieces. Successful direct mail campaigns are a lot more data-driven and technologically-advanced than you might think.

What are the disadvantages of direct mail?


  • Cost. Direct mail has fixed costs as it needs to be sent through the postal system.
  • Traditionally Time consuming. Depending if you use a traditional agency or a service like postary this isn’t so true anymore.
  • Not-instantanious.
  • Requires Address data.

Is direct mail dying?

But here’s the truth: Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.

How long does it take to deliver non profit mail?

Delivery Speed:Nonprofit mail is also known as 3rd class mail, so delivery is given priority over the 4th class (media mail), but First Class and 2nd class (newspapers) are given priority over nonprofit. According to USPS, typical delivery times range from 1-10 days within the U.S.

What is nonprofit mail?

Nonprofit direct mail marketing is a tangible, personalized method of marketing that evokes emotion and promotes responses through nonprofit postcards, newsletters, envelopes, and more. Qualified nonprofits can send nonprofit mailers at a significantly lower postage rate compared to most direct mail campaigns.

What is direct mail industry?

The direct mail industry is both invaluable to our economy and operates with sustainable practices to respect our environment. As marketers, we must be champions of the industry and promote the value and benefits of direct mail to customers, employees and the media alike.